Ice cream flavors were launched in the summer of 2024 and became a nationwide hit, especially the Firecracker flavor. This flavor brought back a nostalgic vibe, and the entire campaign aimed to balance modernity with nostalgia—something old and something new. With the launch of this campaign, we sold out of Firecracker flavors and achieved over $10M in sales. That being said, our paid ads played a key role in this success, along with activation pop-ups that helped drive more attention to the campaign.
Please check out this link for campaign 30s video ad
In my role, I was honored to work with so many talented people in the creative field to bring this campaign to life. I collaborated closely with the creative director, video team, copy team, brand team, e-commerce team, and project manager to ensure everything was delivered smoothly and on time for our launch.